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MINNEAPOLIS, MN – March 2, 2020 – Avtex, a customer experience (CX) consulting and technology company, announced today the hiring of Kristine Hansen as Vice President of Sales.

Hansen, previously with companies such as Microsoft and IBM, recently concluded her role as a Senior Director at Genesys. In her new role, she will report to Avtex Chief Business Officer, Bryce Gibson. “We couldn’t be more excited for Kristine to join us at Avtex. Her unique combination of sales leadership with both our strategic partners, Genesys and Microsoft, makes her a natural choice to lead our sales organization in delivering solutions that fuel our clients’ ability to deliver a differentiated customer experience,” said Gibson.

Hansen began her career at IBM and spent over 10 years there in various roles. After leaving IBM, Hansen served as a sales director at Microsoft, where she led a team in the North Central region to a #1 ranking in the US. In her most recent role, Hansen led the North America Channel Sales team at Genesys, where she grew the reseller program exponentially, as well as developed their Master Agent program. In her new role, Hansen will focus on amplifying our clients' ability to deliver extraordinary experiences by unifying Microsoft and Genesys technology. Additionally, she will focus on aiding clients in navigating their journey from ground to cloud-based solutions.

“Having had the opportunity to work intimately with Avtex throughout my career, this was a natural fit and an easy decision," Hansen said. "I know firsthand how capable and successful Avtex has been at providing seamless, end to end solutions to clients. We have an immense opportunity ahead of us to further enable organizations to deliver exceptional experiences. I'm thrilled to be part of the leading innovative partner."