by Larry Mead, Kate Kompelien and Kurt Schroeder
MINNEAPOLIS, November 30, 2021 – Avtex, a TTEC Digital Company, announced today that they have been awarded a Tekne Award in the Digital Marketing category. The Tekne Awards are presented by the Minnesota Technology Association and recognize organizations that are leading-edge innovators in science and technology throughout Minnesota.
Avtex won for their work with Chipotle, building a solution that captured and analyzed comprehensive customer information and insights, to empower them to have a more meaningful and personalized customer experience with individuals engaging with the Chipotle brand. Avtex provided consulting and integrated technology that allows Chipotle to engage with its 20 million Chipotle Rewards customers through various digital strategies, including segmentation, predictive modeling, personalization, and creative optimization. Avtex orchestrated key channels for Chipotle including SMS, push, email, and mobile wallet messaging. As a result, Chipotle now has data on its customers’ engagement levels by channel and content to determine how best to deliver actionable messages. As a result, Chipotle has amplified their ability to deliver richer, more meaningful experiences that support customer loyalty, retention and brand advocacy.
“Each year, the Tekne Awards recognize Minnesota-based organizations and individuals that create and support science and technology innovation within the state,” said Jeff Tollefson, president and CEO of MnTech. “Our team was floored by the range of innovative entries we saw in this year’s submissions, and we’re privileged to highlight the achievements of this year’s impressive selection of honorees.”
“We’re honored to win this Tekne Award and be recognized as a technology innovator here in Minnesota,” says George Demou, President and CEO of Avtex. “This project with Chipotle is a true reflection of how we partner with organizations to create exceptional experiences through thoughtful planning and using technology.”