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MINNEAPOLIS and SAN FRANCISCO – December 30, 2016 – Avtex, an industry leader in Customer Experience (CX) technology and innovation, and Genesys, the global leader in omnichannel customer experience and contact center solutions, today announced a strategic partnership. Avtex joins the Genesys Value Added Reseller network of providers authorized to architect, build, deliver and support the full suite of products and solutions on the Genesys Customer Experience Platform.

Avtex helps organizations build trust with customers by creating a holistic and integrated CX strategy. The company offers a full line-up of CX supporting technologies, including solutions for Contact Center, Customer Intelligence, Business Productivity and more. Organizations in a wide range of industries have long relied on Avtex to integrate disparate systems to create a seamless experience for their customers.

The partnership links the proven technological solutions of Genesys with the innovative thinking and hands-on customer support of Avtex. This combination provides clients an unparalleled level of insight and support, while altering the delivery and support of mission-critical CX technologies. Current and future Genesys clients now have the option to rely on Avtex for personalized deployment, integration and maintenance of Genesys products. In turn, Avtex clients are now offered additional technology options to execute CX strategies.

“We are excited about this new partnership and look forward to the deployment capabilities and innovation that Avtex has to offer,” said Paul Rolfe, Genesys VP Global Partners and Alliance. “Avtex and Genesys have a common goal to enable our clients to deliver exceptional customer experiences.”

“This partnership will allow us to extend into contact center back office automation and deeper omnichannel integrations. Our focus on CX consulting and rich CX technology application development, as well as our mutual alliance with Microsoft Digital CX Technologies, make this partnership a great fit for our customers’ long term success,” says George Demou, President and CEO of Avtex. “We are truly excited to add the Genesys product line to our portfolio, and look forward to creating a lasting relationship with an organization that shares our vision and values.”