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If it isn’t obvious by now, data is one of the most powerful assets available to a modern-day business. It’s a multifaceted superpower: data enables companies to anticipate challenges, identify current issues, solve problems and build stronger relationships with all stakeholders. But in order to make the most of data, it must be organized. And companies can only leverage data if it is highly accurate, accessible and unified.

For many organizations, this is where the difficulty lies. Siloed databases, outdated technology solutions and complex processes can make it challenging to capture, store and leverage this critical data and build deeper relationships with customers.

Fortunately, Microsoft’s Power BI platform offers solutions to all these challenges.

What is Power BI?

Power BI is a business analytics service that provides interactive visualizations via a simple interface. The primary function of Power BI is to build the business intelligence capabilities of an organization by enabling leadership teams to create custom dashboards and reports.

These reports can fetch data from several sources such as Dynamics 365, SQL Server, Excel, Azure SQL DB, SharePoint or your own data warehouse. Power BI then combines all the data points into a single view, thereby allowing you to make informed business decisions. Power BI is highly customizable and can be used by anyone to turn raw data into actionable, impactful insights.

Microsoft offers three major Power BI platforms:

  • Power BI Desktop, for personal computers
  • Power BI Service, a software-as-a-service (SaaS) solution
  • Power BI Mobile, for Android or iOS phones

The Key Benefits of Power BI

Power BI doesn’t just allow you to access data from a large number of sources in a single dashboard, but it also ensures that users can achieve their business goals by analyzing the data sets. It also gives you the ability to put advanced technologies such as machine learning to use for purposes like automatically categorizing image files or sentiment analysis of text.

Another great benefit of using Power BI is that the upfront costs associated with the service are comparatively low. It can also be connected with your other systems via API integrations, and it’s easy to use (despite how powerful it is). Power BI also makes it easy to collaborate and share information and reports with others.

Power BI also enables users to create custom dashboards that include visual representations of data sets, with custom charts, graphs, maps and tables. These could prove to be extremely helpful for any business that wants to analyze data coming from its customers, suppliers or partners.

Finally, the platform allows you to create custom reports. These reports typically include a structured presentation of data sets, with more than 200 functions you can use while creating these reports. Additionally, it’s easy to share these reports with other users —- a helpful feature for global organizations with employees around the world.

All of these benefits can positively impact the way you use data to deliver exceptional and personalized experiences to your customers, in turn helping you build lasting relationships with them.

How Avtex Can Optimize Your Power BI Experience

As a certified Microsoft partner and long-time Power BI implementer, Avtex has the insight and experience needed to help your organization bring data to life. Our team can help you gain actionable insight into your business by creating a consolidated view of your key metrics, using your existing data to understand the “why” of things occurring within your organization to show you to leverage those insights into in your Customer Experience strategy and delivery..

Avtex has developed a Power BI Connector for Genesys PureCloud, designed to bring your PureCloud dataset and contact center – specific reports to life.