The Modern Customer Journey Demands Omnichannel Retailing
Brian Lannan - Vice President of Retail Experience at Avtex - was featured on Retail Technology Insider highlighting the overarching strategies at the center of omnichannel retail.
Read the full article here.
Only when the digital, in-store, and human elements of the customer experience are unified and working together harmoniously, can brands achieve the retail Holy Grail: Engaging customers in the moments that matter—wherever that moment is taking place.Brian Lannan
Read the full article here on retailtechnologyinsider.com