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Retail Brands Now Face Rising Expectations to Deliver Omnichannel Customer Experiences

Brian Lannan - Vice President of Retail Experience at Avtex was featured in Drug Store News discussing how to build a strong omnichannel retail strategy.

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The key to delivering a strong omnichannel retail strategy lies in the data. Customer data provides the underlying insights retailers need to learn about existing customer preferences and behaviors. Armed with these insights, retailers can more confidently map each type of interaction to the right channels and messages to facilitate that journey.
Brian Lannan

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