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Kate Kompelien - Director of CX Solutions at Avtex was featured in CMS Wire explaining why it's important to understand customer needs before you can transform them into a total experience that meets all those needs.

Read the full article here.

Excelling in the experience economy is about understanding each customer’s foundational needs, and then translating products, offers and services into a Total Experience that checks every box across every stage in the customer journey.
Kate Kompelien

Read the full article here on