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Becoming Your Customer’s ‘Last Best Experience’ Hinges on 1:1 Personalization

Brian Lannan - Vice President of Retail Experience at Avtex was featured in RIS News discussing three preliminary steps your organization can take to move past segmentation and into true, 1:1 personalization.

Read the full article here.

Real personalization requires brands to invest in AI and automation to unpack the 360-degree view of each consumer and use it to deliver the right message to the right customer at exactly the right time.
Brian Lannan

Read the full article here on