by Larry Mead, Kate Kompelien and Kurt Schroeder
Brian Lannan - Vice President of Retail Experience at Avtex was featured in RIS News discussing three preliminary steps your organization can take to move past segmentation and into true, 1:1 personalization.
Read the full article here.
Real personalization requires brands to invest in AI and automation to unpack the 360-degree view of each consumer and use it to deliver the right message to the right customer at exactly the right time.Brian Lannan
Read the full article here on risnews.com